My first assignment for Forbes magazine was a cover shoot of Kevin Systrom. They asked me to make sure he looked powerful and in control, plus I got to play around with Instagram. Kevin is a photography enthusiast so we both had a very creative day shooting with multiple cameras and applying different filters. I would shoot some photos of him, then he would app the image. It's not often that a photographer gives the subject that much creative control over the image, but what the heck, he invented the darn thing.