Offering the opportunity to shoot with black and white film for a major branding campaign launch and why I suggest an old school method.
Shooting with Black and White Film.
The comp was a black and white photograph of woman gazing into the camera. The attention was geared toward her face with her shoulders out of focus. The client wanted the truth to come thorough the subject’s eyes. They wanted honest and authentic photos. I have been called upon many times to create such an image. During the whole process of estimating and creative calls I kept hearing the same mission statement. “The client was looking for that honest connection.” The supplied visual was that classic portrait with a large single light source. This was an important product launch for the brand. I asked myself, “What was going to be the little twist to make the viewer pause and take notice? What would make the viewer stop flipping through the pages of the magazine and take notice?”
Making a Commitment
Making a Connection
Working within known Boundaries